Paid Media Specialist
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Company Overview

As the fastest growing outsourcing solution in North America, SupportNinja is redefining the BPO space. Our mission is to “Show the World a Better way to Outsource”.

What does this mean?

We are more than just a call center - we challenge the status quo with the greatest people and the latest technology. SupportNinja provides a personalized, modern and ethical approach that allows us to provide faster, smarter support than our competitors.

We work with some of the world's most disruptive companies across the tech, lifestyle, music and e-commerce spaces. Our services include customer support for apps, content moderation for streaming music services, B2B lead generation for SaaS companies, and back-office support for one of the world’s largest nonprofits.

Our client roster includes Sports Illustrated, HotelTonight, Warner Music/Level, Bill and Melinda Gates Foundation, SeatGeek, and more. SupportNinja is one of the 100 fastest growing private companies in the US, one of the fastest growing companies to come out of Austin, a recipient of the Austin A-List Awards, and has been listed as a Best Place to Work.

Join us in our quarterly retreats, our welcoming office spaces, and see why we double in size year after year!

 

Why you’ll be awesome

 

Are you a data nerd?

 

Dig into data, find solutions, think out of the box, and drive revenue for SupportNinja through a targeted paid advertising demand generation plan.

 

Are you a life-long learner?

 

#improveeveryday is a value of ours and we are passionate about learning, growing, and supporting our team. This role will deliver world-class campaigns and aspire to understand our customer’s behavior while providing actionable solutions. 

 

What it’ll be like

 

As a key player on SupportNinja’s US Marketing team, you will work closely with colleagues in Paid Media, Content, and our Sales team to support new business growth and extend brand reach to our ideal customers. This role is expected to be an experienced expert in using Display, Video, and Social Media Ads to support lead generation and drive revenue.

 

Responsibilities Include

 

  • Implement top of funnel paid media, including display, video, and social media.
  • Develop & create display creative suitable for B2B audiences targeted by intent, interest, and CRM lists.
  • Collaborate with paid media and content teams to plan advertising campaigns & creative content to address target audiences.
  • Establish & maintain targeting audiences in collaboration with Sales and other members of the Marketing team..
  • Report regularly (weekly, monthly, quarterly) to relevant stakeholders on campaign performance and participate in internal market/campaign performance meetings.
  • Consult & coordinate regularly with other members of the paid media team to evaluate performance across all paid media efforts.
  • Collect and analyze market data for innovative, creative ad units and technology, competitor information, and cultural trends affecting paid media performance.
  • Track media expenditures to ensure budget compliance.

 

Qualifications

 

  • Bachelor’s degree in marketing, media planning, advertising or similar.
  • 3-5 years of agency or in-house experience managing paid media campaigns (including internships).
  • Extensive knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and Google Analytics. Experience with paid ABM platforms, like RollWorks, is a plus.
  • Experience optimizing always growing paid media campaigns to hit CPA, ROI, spend and engagement goals. B2B Experience preferred.
  • Experience crafting (and directing creative development of) display advertising that drives results. You know what makes a good ad, and you know how to guide designers when needed.
  • Proven ability to articulate the performance metrics in upper-funnel and brand advertising that demonstrate contribution to revenue outcomes.
  • Strong quantitative and analytical skills – a media math nerd who always asks “why”.
  • Expert knowledge of Microsoft Excel; experience with more advanced analytics tools a plus.
  • Experience with CRM software, HubSpot preferred.
  • Experience growing media efforts for a disruptive company is a plus! 
  • Ability to handle multiple tasks in a fast-paced environment under tight deadlines.
  • Excellent communication skills including verbal communication, active listening, and excellent written grammar and spelling.